Tuesday, June 10, 2008

Brand-Me? Brand-Me-Not!

Watched Sex & The City movie with dearie last night. Thought it was another chick flick, but it ended up being that's wrapped with layers and layers of colourful ribbons, and decorated with crayons. =P Didn't disappoint at all, especially with the witty dialogues which I absolutely loved! And it was definitely a feast for the eyes, looking at the splashes of colours from the high-end fashionistas in the movie. I liked the emotions depicted in the movie, how love and relationships can be another ribbon-wrapped-up-box hidden beneath layers of confetti. Except for the promiscuity that's linked to high-end rich "tai-tais" in the movie, which was quite exaggerated and blown over the top, I thought the other bits of raw emotions developed by the characters were very well portrayed.

Besides, the movie was like an ambassador for lavish, can-only-wished-for brands like Louis Vuitton. It was like an extravaganza of all the high-end brands that average folks can only dream of. Speaking of brands, the society is evolving into one that has been revolving around brands. People are judged by what they wear. In fact, we are fast becoming "walking advertisements". It's inevitable but true. In a society like Singapore, where we are being influenced heavily by Western culture, it is not hard to notice people carrying Guess clutches, Louis Vuitton handbags on the MRT. Well, maybe they are not necessary genuine. But at least, brands like these already kicked in an impression in the masses. And the message is clear. "Wearing or carrying it makes you an upper class member".

Personally, as much as I hate labels, I have to admit that branded stuff does get me tempted at times. Definitely I'm not looking into Hugo Boss stuff yet, but brands like Zara, Guess and Calvin Klein are still quite attainable if I'm willing to slog my ass off in return for more moolah. You see, I have this tendency to think that I'm getting old!(Even though I look like 12) There's no way I can still be shopping for clothes at Bugis street. I need to give street wear a miss if we're talking about making impressions. You see, impressions do count. Be it in the coporate world or meeting new acquaintances at a social event. Nevertheless, it should never be an obsession to go for branded goods. Satisfaction is necessary before it is guaranteed.

Having said that, it does not mean I'm going to forgo my singlets or bermudas and slippers for good. Admist a wardrobe of long sleeves shirts and pants, there is always a collection of casual apparels - labelless as they may seem. Street wear, whatever. You see, I need a sticky note to remind me of my youth. :)

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